Bar Hugo Returns: A Refined Rooftop Experience Above SoHo

Hotel Hugo is proud to announce the reopening of Bar Hugo, our newly renovated rooftop destination overlooking the Hudson River and the iconic New York City skyline.

Inspired by the timeless glamour of Venice's legendary hotel bars and infused with the vibrant energy of modern New York, Bar Hugo has been reimagined as a sophisticated rooftop escape designed for everything from afternoon cocktails to late-night celebrations.

The refreshed space features bespoke mosaic flooring, warm oak paneling, curated artwork, and sunset-facing seating that captures some of the city's most breathtaking views. Thoughtfully designed to transition seamlessly from day to night, Bar Hugo offers an atmosphere that is both elevated and inviting.

At the heart of the experience is a cocktail program that evolves throughout the day. Guests can enjoy bright spritzes and refreshing aperitifs during golden hour before exploring more complex evening cocktails alongside a menu of elevated small plates and late-night bites designed for sharing.

The Elevator Bar Experience

To celebrate the relaunch, Bar Hugo partnered with Holiday Vodka and Big Pearl Caviar to introduce the exclusive Elevator Bar experience. This immersive activation transformed the journey to the rooftop into part of the celebration, featuring mini martinis, caviar bumps, and a uniquely New York arrival experience that quickly generated excitement across social media and throughout the city.

The launch attracted influencers, media, hospitality professionals, and cocktail enthusiasts, helping establish Bar Hugo as one of SoHo's most talked-about rooftop destinations this season.

Featured In Leading Publications

The reopening of Bar Hugo received widespread media attention and was featured in several notable publications, including:

• The New York Times
• Time Out New York
• Observer
• Citi Tour NY
• Hoodline

The media coverage highlighted Bar Hugo's Venetian-inspired design, elevated cocktail program, stunning Hudson River views, and unique positioning within New York City's rooftop scene.

Your New Rooftop Destination

Whether you're joining us for after-work cocktails, sunset drinks, date night, or a special celebration, Bar Hugo offers a rooftop experience unlike any other in SoHo.

With panoramic skyline views, thoughtfully crafted cocktails, and an atmosphere inspired by the romance of Venice and the energy of New York City, Bar Hugo invites guests to discover a new perspective above the city.

Bar Hugo is now open and welcoming guests for the summer season.

Reserve your table and experience one of New York City's newest rooftop destinations.