Ring in the New Year in SoHo: Celebrate in Style at Felix Roasting Co.

When it comes to sophisticated ways to welcome the New Year, few experiences rival a celebration tucked away in the stylish streets of SoHo. At Felix Roasting Co., the stunning venue located at the lobby level of Hotel Hugo, guests can usher in the new year with opulent decor, elegant vibes, and expertly crafted cocktails.

Located in the heart of SoHo, Felix Roasting Co. and Hotel Hugo combine the sophistication of downtown Manhattan with a relaxed, festive energy that’s perfect for a New Year's Eve to remember.

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Elegant Ambiance and Celebration Vibes

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New York City is known for its bustling nightlife, but on New Year’s Eve, the setting takes on an extra layer of magic. At Felix Roasting Co., guests enjoy a lavish interior featuring plush seating, intricate architecture, and a warm, inviting glow—perfect for celebrating the night in comfort.

Whether you're celebrating with friends or enjoying a romantic night for two, this lobby-level gem brings together the best of the city’s energy and the charm of a curated, design-forward escape.

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A Toast Worth the Moment

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Felix Roasting Co.’s New Year’s experience is more than just a seat in a beautiful room. It’s about expertly mixed drinks, an impressive selection of wines and bubblies, and seasonal specials that match the occasion. Raise a glass at midnight as the atmosphere buzzes with excitement.

Guests can also pair their celebration with bites from the venue's seasonal menu, featuring exquisite fare and sharable plates that complement the evening’s flow. It’s festive, refined, and full of flavor.

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Celebrate in the Lobby, Stay Upstairs

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One of the best perks of choosing Hotel Hugo for your New Year’s Eve celebration is the ability to stay right on the property. Hotel Hugo, a boutique 4-star property, offers the perfect overnight experience so your night can begin and end in comfort.

Take advantage of special offers for the holiday season and enjoy the convenience of resting your head just steps from the celebration. Perfect for travelers looking to avoid the frantic energy of Times Square, Hotel Hugo offers a tranquil, luxurious base that is still easily accessible to all major areas of the city. After ringing in the new year with style and cocktails, retreat to a tranquil guest room designed with calm luxury in mind.

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A SoHo Take on New Year’s Eve

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Unlike Midtown venues or hectic Times Square crowds, Hotel Hugo and Felix Roasting Co. offer a more curated New Year’s experience. Set in the heart of SoHo, it’s surrounded by art, fashion, and some of the city's best post-party brunch spots.

It’s a celebration that reflects downtown Manhattan’s spirit—stylish, intimate, and unforgettable.

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Reserve Your SoHo Celebration

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For those searching for the perfect New Year’s experience in a chic NYC setting, Felix Roasting Co. at Hotel Hugo checks every box. Scenic, elegant, and infused with boutique charm, it’s a destination that turns the countdown into a celebration worth savoring.

Book your table or plan your stay now via the official website and welcome the new year in downtown luxury.

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